Suning continue working on more revenues for Inter. Here's how...
The Zhang family continues to make concrete steps to make Inter financially viable. The first steps were to rename Pinetina and the Facchetti facility, almost mark their brand on the Inter training kit in the 2016-2017 season. They also made deals to do a co-branding agreement for electronic product in Asia (Konka TV and TCL, both are available on Suning.com and are Inter branded). There is also Inter branded Samsung phone as well. Let’s not forget countless of partnerships such as bwin, Volvo, PES2018 just to name a few.
And now what is next?
Well, very soon, Inter will open a second office in China, in Shanghai to be exact (the first office is in Nanjing) and it will be called FC Internazionale China, already registered in China but will owned by Inter. A general manager will report to the leadership in Milan on the regular basis on two of the following tasks:
1. Finding new business partners using Suning’s network.
2. Development of marketing and Inter brand through an important campaign targeted specifically for the country and the many Inter fans who are already there.
The clear goal is to continue raising revenues, presiding over the Asian market at every level. An effort that could secure Inter profits and, above all, positive outcomes on the field.
Source: Corriere dello Sport