Suning to open Inter office in China by early 2018
Speaking to Soccerex in Manchester, an international convention on business and football, media content director of Inter Giuliano Giorgetti talked about Suning’s strategies for expanding and advertising the brand in China.
“We are planning to open an office in China and this project could be realized within six months, early 2018. We still do not have major result in fan engagement from China but we are working on it. We need to understand how to work according to our cultural differences and theirs; for sure, we will invest to grow.”
Source: FC Inter News