Lenovo and Xiaoniu88, two new partners for Inter in Asia
Inter continue its expansion in the Asian market. According to FC Inter News, Inter have signed another sponsorship agreement with Chinese group Lenovo, a well-known manufacturer of smartphones and computers. In recent months, Lenovo has officially become Ferrari’s partner in Formula One, a confirmation that the Chinese company wants to expand into the sports market.
Not only that, another agreement has been announced: Xiaoniu88, an online financial services platform. It is a partner of prestigious brands such as Baidu, Deloitte, the Dallas Mavericks and even the International Champions Cup, the summer tournament that Inter have and will continue participating in.
“We have more than five million users while Inter have more than 300 million fans and it is a historical club. This partnership with Inter aims to increase user involvement and is strategic to our business,” said Peng Tie, had of the company. Starting today, Xiaoniu88 is now Inter’s “financial technology service partner” in China.
Source: FC Inter News