Inter-Suning, no limit: attracting sponsorships from all types of industries: finance, travel and soft drink. The meeting tomorrow...
Inter executives are set to meet with the Zhang family tomorrow in Nanjing, China. Gardini, Ausilio and Baccin will be the first to arrive to talk about the economic and technical aspects of the team and then it is up to Williams, Faulkner and Antonello.
“The second delegation of Inter will talk about expansion linked to sponsors and commercial policy. And from this point of view, in the last couple of months, there have been a lot of news. Today, the new partnership with Credit Agricole is confirmed and presented at Pinetina. Previously, there were Mastercard, Lvmama (Donkey Mother), Fullshare and Kweichow Moutai Group. The agreement with Beko falls within the cobranding policy pursued by Suning for its shopping centers. It will benefit Inter as the club expects to see increase in revenues thanks to the sale of cobranding products in the multinational stores of the Zhang family. This binge of sponsors guarantees Inter an overall increase in revenues of 30 million and it shows that there is no limit in the type of industry that Inter are attracting: from finance to travel to soft drink.
“Inter are able to capture interest of new companies outside of China, certified by agreements with Mastercard and Credit Agricole. Last Friday, Luciano Spalletti spoke about players are now more interested in coming to Inter thanks to Champions League. The same can be said about the overall scope of commercial partnerships, from China to Europe.”