Increase in revenues, inflow of €530M, expansion on world market, Inter are financially healthy thanks to Suning
Off the field, the distances between Juventus and their rivals have been (and still are) so large as to suggest two different leagues. The operation of Ronaldo, impossible for all others, is there to prove it. The Bianconeri were the first to be managed as a real company and to position themselves in the world market.
But Inter are right there and they have come a long way. Inter, after Moratti and the complex era of Thohir, have taken the right path that should lead to a balanced budget. Thanks to the organization, the relationship with others and especially the economic power of Suning, losses have been greatly reduced in recent years, at only €24.6M in the last budget.
The Chinese intervention was massive, with an inflow of about €530M, in the form of an initial capital increase, loans and sponsorships (training jerseys and sports center). It has been effective because revenue has grown from €179M in 2015-2016 to €274M in 2016-2017 and it will exceed €300M next season.
The bulk of revenue increase comes from the commercial sector, with the expansion on the world market, with a focus on China, and sponsorship from Asian suppliers of Suning itself. The value of Inter brand, based on the last report of Brand Finance, is €389M (ranked 13th), second in Italy (Juventus are at €495M, 11th in the world). Inter offices in Nanjing, next one should be in Shanghai and Suning office in Milan, confirm the increasingly close relations between the company and the club.
Suning is ready to open 152 physical sports stores (Inter brand will have space in these stores) which will give the club further boost. Inter are just waiting to leave FFP behind and the possible increase in Suning shares (offering Thohir a buy-out) could open a new phase. In which, they will try to get closer to Juve.