Inter hire former Real Madrid executive as commercial and marketing director as Steven Zhang wants to reach €1B in revenues
The name of Jaime Colas may not be too well known to the general fans but he is the man that Inter have decided to hire in order to increase the overall revenues of the club.
According to AS, Colas will be the new head of Inter’s commercial sector and will lead in the areas of sponsorship, ticketing, merchandising and licenses in order to improve the overall financial health of the club.
His previous experience? He held the position of director of global sponsorship until last June at Real Madrid and was the key figure for the growth of revenues for the Blancos.
In recent interview with the Corriere della Sera, Steven Zhang was very clear that the main goal of Inter is to reach and exceed the €1B mark in revenues. And this is just another welcomed element that will help the club achieving its goal.